It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]
Using Hand Drawing to Market Your Architecture Firm
When I was 12 years old, I persuaded my father to allow me to convert a section of our home’s unfinished attic into my bedroom. Up to that point in my life my only experience with actual construction was observing my father and his friends build a new family room for our house when I […]
Five Fundamentals I Wish I Knew Before Launching My Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
Entrepreneur Architect Academy 003 | Marketing for Architects
In Session 002, we developed our business and personal life plan. We dreamed big, defined our vision and identified our mission. Today we’re going to put all that information to work. Today we are going to tell some stories, or in the jargon of the business world, we are going to do some marketing. Marketing, […]
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