It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]
Establish a Target Market for Success as a Small Firm Architect
Leverage The Power To Say, “No!” When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse […]
How To Get Published as a Small Firm Architect
Every architect has a dream of having their work published in books and magazines. For some it’s a right of passage – a testament to hard work and years of focus. For others, its a marketing strategy. Publication is a form of social proof indicating that our designs are worthy of our prospective clients’ attention. […]
How to Use an Email Newsletter to Acquire More Leads for an Architecture Firm
Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]
EA121: The 12 Critical Categories of Business That Will Take Your Firm from Struggling Studio to Small Firm Success Story [Podcast]
In architecture school, we all had a dream of what we would become when we became architects; designing beautiful spaces and making the world a better place with each project. We each told ourselves a story of success as an architect. We imagined a studio filled with light, working with talented people and surrounded by […]
EA106: How To Use Design Awards to Promote Your Architecture Firm [Podcast]
Are you an award wining architect? Would you like to promote your firm through the recognition of your design excellence? Design awards are a great way to differentiate your firm from others. This week at the EntreArchitect Podcast, I am speaking with two residential architects about a new design awards program that is specifically created […]
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