EntreArchitect // Small Firm Entrepreneur Architects

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Dec 19 2017

How To Make Your Social Media Content More Shareable

Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]

Written by Mark R. LePage · Categorized: Business · Tagged: Marketing, Social Media, viral marketing

Dec 05 2017

How To Build A Powerful
Email Newsletter For
Your Architecture Firm

Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]

Written by Mark R. LePage · Categorized: Business · Tagged: email list, Marketing, newsletters

Oct 31 2017

You Already Know How To Be Successful in Architecture

You already know how to be successful. You’ve read all the books. You follow the blogs. You listen to the podcasts. You are subscribed to all the most informative and inspirational newsletters. You have the information. You know how to succeed. So, why are you not crushing it? Why are you struggling to pay the […]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Plan, Marketing, Planning, production, productivity. finance, sales

Jul 05 2017

How To Build a Powerful Brand in Architecture

When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Brands, logos, Marketing

May 30 2017

Using Our Sketching Skills To Persuade and Convince

Sketching The Hopes and Dreams of My Future When I was 12 years old, I persuaded my father to allow me to convert a section of our home’s unfinished attic into my bedroom. Up to that point in my life my only experience with actual construction was observing my father and his friends build a […]

Written by Mark R. LePage · Categorized: Business · Tagged: architect sketching, drawing, Marketing, sales, sketching

May 02 2017

How To Grow Your Architecture Business Online

Two Key Factors That Will Help You Grow Your Architecture Business Online Growing your architecture business can be tough. We’ve all been there. After all, we are architects not marketing experts. However, the digital world gives you the chance to market and grow your business in a very effective way. The good news is that […]

Written by Mark R. LePage · Categorized: Business · Tagged: Marketing, online marketing, target market

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