Attract Ideal Clients Through Better Messaging As small firm architects, it’s important that we know how to attract our ideal clients. How can you create messaging that clearly communicates about your businesses with clarity and impact? This week on EntreArchitect Podcast, Attract Ideal Clients Through Better Messaging with Anna Laman. Connect with Anna online at AnnaLaman.com, or […]
EA349: How to Use Video to Attract Your Best Clients
How to Use Video to Attract Your Best Clients as a Small Firm Architect As a small firm architect, you want to be able to communicate the emotion of the experience of working with you. What kind of content can you share that will effectively share your unique story to your ideal client? This week […]
S01E12: The Takeaway: Winning on Purpose
The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your […]
S01E11: What’s In It For Me?: Cutting Through the Noise
What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […]
S01E08: Value: Providing the Right Service
Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you […]
S01E06: The Characters: Who is Your Ideal Client?
The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. […]