Imagine you’ll get hungry tomorrow while you’re out and you decide to pick up some quick lunch. What would happen as you drove down the road if you didn’t see signs for McDonald’s or Chipotle—but instead only “Fast Food” or “Eat My Lunch?” Or let’s say you needed a new pair of shoes. What would […]
EA299: How to Automate Your Marketing to Find The Clients You Want
How to Automate Your Marketing to Find The Clients You Want As small firm architects, you’re already wearing so many hats. Learning how to build a website, put together a lead magnet, and developing an effective marketing strategy can be a challenge. What if you can make it even easier? This week at EntreArchitect Podcast, How to […]
10 Rules for Building a Powerful Brand in Architecture
When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our […]
EA270: How To Build a Brand as a Small Firm Architect
How To Build a Brand as a Small Firm Architect No matter what business you’re in today, a lot of your business success relies on branding and marketing. What should your small architecture firm be doing to make sure that your brand is being shared correctly? This week at EntreArchitect Podcast, How To Build a Brand […]
Architects Are All The Same
Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings. In the eyes of our clients, we are all the same… unless we do something to […]
How To Build a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to […]