The Power of the Abundance Mindset in a Time of Uncertainty There’s one person in charge or your thoughts: you. You choose what you want to think about, and it’s more important than ever to put the right things into your consciousness in a time like this. How can you move from a scarcity mindset […]
S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero
The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and […]
EA321: The Digital Practice with Architect Futurist Evan Troxel
The Digital Practice with Architect Futurist Evan Troxel Technology changes everything. The profession is always changing, and our role as designers of built environment will change, too. When you’re strategizing about the future of your small architecture firm, is there someone at your decision-making table that brings the necessary digital expertise? This week on EntreArchitect podcast, […]
S01E04: Combatting Commoditization: What Makes You Different?
Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a […]
EA318: Decide to Win with Shannyn Lee of Win Without Pitching
Decide to Win with Shannyn Lee of Win Without Pitching In the midst of COVID-19, small firm architects are searching for new ways to not only survive, but thrive. How can you decide to win? How can you put yourself in a place to help others during this season of uncertainty? This week on EntreArchitect […]
S01E03: The Mission: Connecting to What Matters Most
The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe […]
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