Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to […]
S01E06: The Characters: Who is Your Ideal Client?
The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. […]
EA322: The Power of the Abundance Mindset in a Time of Uncertainty
The Power of the Abundance Mindset in a Time of Uncertainty There’s one person in charge or your thoughts: you. You choose what you want to think about, and it’s more important than ever to put the right things into your consciousness in a time like this. How can you move from a scarcity mindset […]
S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero
The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and […]
EA321: The Digital Practice with Architect Futurist Evan Troxel
The Digital Practice with Architect Futurist Evan Troxel Technology changes everything. The profession is always changing, and our role as designers of built environment will change, too. When you’re strategizing about the future of your small architecture firm, is there someone at your decision-making table that brings the necessary digital expertise? This week on EntreArchitect podcast, […]
S01E04: Combatting Commoditization: What Makes You Different?
Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a […]
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