Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you […]
EA326: Sharing Stories of Detroit’s Black Architects at Noir Design Parti
Sharing Stories of Detroit’s Black Architects at Noir Design Parti Through their project Noir Design Parti, Saundra Little and Karen Davis Burton are sharing the deep and inspiring history of Detroit’s black architects. How can we join to preserve the rich history of the architecture profession and make the stories of all architects accessible to […]
S01E07: Relevance: Changing the Way You do Business
Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to […]
S01E06: The Characters: Who is Your Ideal Client?
The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. […]
EA322: The Power of the Abundance Mindset in a Time of Uncertainty
The Power of the Abundance Mindset in a Time of Uncertainty There’s one person in charge or your thoughts: you. You choose what you want to think about, and it’s more important than ever to put the right things into your consciousness in a time like this. How can you move from a scarcity mindset […]
S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero
The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and […]
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