How architects can communicate with clarity, connect with the right clients, and stand out in a crowded market Words shape the way clients understand our value. They influence trust, perception, and the decisions people make long before we ever meet them. Yet most small firm architects struggle to communicate clearly or consistently. We put our […]
EA576: Dory Azar – Demystifying Architecture Through Instagram and TikTok
Demystifying Architecture Through Instagram and TikTok Join us as we chat with Dory Azar, an architect and social media influencer who has transformed public perceptions of architecture through Instagram and TikTok. With over 150,000 Instagram followers and 90,000 on TikTok, Dory’s videos blend architectural expertise with humor, amassing millions of views and building a vibrant […]
10 Rules for a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]
