If you are reading this post, you have probably already learned the value of a well written blog (I hope I am working my way up to “well written”). The best posts will give you a nice juicy morsel of information with links for those who want to dig deeper into the subject. I read […]
Search Results for: marketing
Customer Evangelists
Traditionally, architects have obtained commissions through word of mouth. Complete a project successfully and your client will recommend your firm to their friends and family. What if your clients not only recommended your firm, but worshipped it? What if they were so happy with your services that they went out of their way to spread […]
“The Best”
Josh points us to a great quote by Frank Lloyd Wright: “A vital difference between the professional man and a man of business is that money making to the professional man should, by virtue of his assumption, be incidental; to the business man it is primary. Money has its limitations; while it may buy quantity, […]
Just Ask Permission
Here’s a post for all the architects who say that marketing doesn’t matter. Seth Godin points us to Glass House Denver, a 23 story residential complex in Denver. Using a permission-based marketing strategy, the developer sold every one of the 389 units before the building was even completed. They credit Seth’s book, Permission Marketing. You […]
A Funny Thing Happened on the Way to Becoming an Architect
If you ask my mother, she will tell you that I have always been a businessman. That may be true, but I remember clearly the day my passion was ignited. When I was in my third year of architecture school, I picked up an issue of Entrepreneur magazine at the local supermarket. Skimming the pages, […]
- « Previous Page
- 1
- …
- 54
- 55
- 56
