Traditionally, architects have found clients through word of mouth (WOM). Wouldn't it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next Level. Your prospects may know your firm exists, but they may not contact you until their friend says, "Hey... I heard about this great architect." Gary gives us 5 tips on … [Read more...]
Why the Web?
At the last few meetings of the AIA Westchester / Mid-Hudson Practice Management Committeee, we discussed websites and how they could benefit our practices. I just wanted to share some of the work I've done online for my firm, Fivecat Studio. I thought it might be helpful for your own practice. Fivecat.com We built our first website in 1999. It has gone through a few redesigns since then, but it has always been intended to simply educate our potential clients. It answers some basic … [Read more...]
Customer Evangelists
Traditionally, architects have obtained commissions through word of mouth. Complete a project successfully and your client will recommend your firm to their friends and family. What if your clients not only recommended your firm, but worshipped it? What if they were so happy with your services that they went out of their way to spread the good word about your firm as fast and as far as they could? What if you could create a legion of loyal Customer Evangelists? I first read Ben McConnell and … [Read more...]