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Search Results for: marketing
Non-Traditional Architecture Firms
A member of our Linkedin group, Entrepreneur Architect, posted a response to my discussion, “Learning From Other Industries: Could an architecture firm be successfully structured to run like a high-end salon?”. Amy Burke, NCARB is a member of a design group named Hyperform Design Co-op located just outside Denver, Colorado. Hyperform is an informal collaborative […]
How to Stand Out
In the tradition of Seth Godin’s Purple Cow, Dan Heath, co-author of Made to Stick, has posted How to Stand Out in a Crowded Marketplace (video) to the AmEx OPEN Forum. Are you doing something new that no one has seen before? Are you doing one thing ferociously? According to Heath, we need to be […]
The New Networking
From ResidentialArchitect.com: Marketing is a chore for most residential architects, who would rather draw than dream up ways to attract new business. It’s easier to rely on word-of-mouth advertising and the casual connections formed at kids’ soccer games, dinner parties, and board meetings. Conventional wisdom says that personal networking is, in fact, the most powerful […]
CRAN Symposium Focuses on Business Planning
From AIA National: Full Spectrum Practice: AIA CRAN Symposium October 19–21, 2007 Hotel Allegro Chicago Conference Information Online Registration Registration Form (PDF) The AIA Custom Residential Architects Network (CRAN) is hosting a national one-day symposium, titled Full Spectrum Practice, at the Hotel Allegro in Chicago. The symposium will focus on the essential techniques of business […]
Be Nice!
Besides creating wonderful residential architecture, marketing our firm well and encouraging our clients to spread the word about Fivecat Studio, I believe a major part of our success is “likeability”. Clients expect architects to design well. They expect us to provide a quality service at a reasonable cost. It is actually rather difficult to distinguish […]
