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Search Results for: marketing

Jun 19 2019

10 Rules for Building a Powerful Brand in Architecture

When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our […]

Written by Mark R. LePage · Categorized: Branding, Business · Tagged: brand, brand in architecture, Branding, Marketing

Jun 07 2019

EA274: Getting Started with Google Analytics

Getting Started with Google Analytics Are you working to build a better marketing strategy for your small architecture firm? Google analytics can be overwhelming, but if you look at some of the data, you can improve your website, your marketing, and your networking with information that’s already there. This week at EntreArchitect Podcast, Getting Started with […]

Written by Mark R. LePage · Tagged: analytics, Architect, Architecture, Business, Design, entrepreneur, google analytics, google+, Marketing, marketing for architects, Profit, Success

May 10 2019

EA270: How To Build a Brand as a Small Firm Architect

How To Build a Brand as a Small Firm Architect No matter what business you’re in today, a lot of your business success relies on branding and marketing. What should your small architecture firm be doing to make sure that your brand is being shared correctly? This week at EntreArchitect Podcast, How To Build a Brand […]

Written by Sarah Rowe · Tagged: Architect, Architecture, brand, Branding, branding for architects, Business, Design, entrepreneur, Marketing, marketing for architects, podcast, Success

Expert Session 050119 (Anastasia Guadron)

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Mar 26 2019

Seeing the Forest AND the Trees

Can Your Firm Benefit from a Third-Party Business Assessment for Architects? As a busy architect and business-owner, it’s easy to become so focused on day-to-day tasks that we forget the importance of stepping back and taking in the big picture. How is my business performing as a system? What are the weak links that I […]

Written by Mark R. LePage · Categorized: Business · Tagged: business assessment, professional practice, strengths

Build Your Brand Guide 2019

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