At the beginning of each new year, along with my annual goals and business plan, I review my firm’s financials. I look at where we’ve been over the past 12 months and I prepare a projection to plan for the year ahead. Several years ago, I developed a Google Docs spreadsheet to calculate my projections. No […]
Search Results for: marketing
6 Steps To The One Thing That Matters Most
Finding clients you seek to serve, who have projects with appropriate budgets and realistic schedules is very important. Understanding business fundamentals and building systems that will lead to a healthy profitable firm is critical. Developing an effective marketing strategy that provides appropriate leads and a sales system that converts those leads to clients, may make […]
6 Critical Lessons From My First 24 Months in Business
This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]
No More Starving Artist
How to Rewrite the Story of Our Profession With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day […]
20 Tips To Help Architects Build a Better Newsletter
Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]
4 Things You’re Not Doing on Houzz (But Should Be)
This week, I am handing blog duties over to my friend Eric Reinholdt. He’s the founder of 30X40 Design Workshop and author of the new book, The Unofficial Guide to Houzz.com: Create a Profile That Resonates with Clients and Outranks Your Competition. Eric is an active member of our Entrepreneur Architect community. Let’s help him […]
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