We’re taking matters into our own hands. We’ve all been talking about the many issues that we need to address in the profession of architecture; the identity crisis, the financial crisis, the licensing crisis… The list goes on and on. For years architects have slowly surrendered responsibility for much of the design and construction processes […]
Five Fundamentals I Wish I Knew Before Launching My Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
My Social Media Strategies for Architects
Annmarie and I launched our first website at fivecat.com in 1998, way before any other architects in the region were online. I’ve been writing blogs since 2006 and as social media grew in popularity, we adopted early and benefited tremendously. Having a strong online presence has made us very accessible on search engines. We’ve held […]
10 Rules for a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]
Conversion Rates for a Small Firm Architect
The last fifteen years has been one wild ride for Fivecat Studio. We have survived two recessions, several natural disasters and a major terrorist attack within 40 miles of our front door. The confidence level of our clients has been riding the roller coaster of an uncertain, unpredictable economy. Project conversions have been up and […]
The Passion Profit Cycle of Success [Archive]
This Entrepreneur Architect community has grown tremendously these past 12 months. If you are new to the community, “Welcome!” With that thought in mind, I will periodically share some of my favorite posts from the Entrepreneur Architect archive. This post, from October 2012 (two months before the 12/12/12 relaunch), is one of my favorites. […]
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