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Oct 15 2014

Building An Agile, Lean Practice in the Digital Age

As many of you may already know, tomorrow is a big day for small firm architects.   Thursday, October 16th starts the Business of Architecture Summit presented by my friend Enoch Sears over at BusinessofArchitecture.com. I will be speaking at the summit, so I asked Enoch if he would write a quick article to introduce my […]

Written by Mark R. LePage · Categorized: Business

Oct 12 2014

20 Tips To Help Architects Build a Better Newsletter

Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]

Written by Mark R. LePage · Categorized: Business · Tagged: email newsletters, Marketing

Oct 06 2014

4 Things You’re Not Doing on Houzz (But Should Be)

This week, I am handing blog duties over to my friend Eric Reinholdt. He’s the founder of 30X40 Design Workshop and author of the new book, The Unofficial Guide to Houzz.com: Create a Profile That Resonates with Clients and Outranks Your Competition.    Eric is an active member of our Entrepreneur Architect community. Let’s help him […]

Written by Mark R. LePage · Categorized: Business

Sep 29 2014

Walking in the Shoes of Others

It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Emotions, Marketing, Project Management

Sep 08 2014

Using Hand Drawing to Market Your Architecture Firm

When I was 12 years old, I persuaded my father to allow me to convert a section of our home’s unfinished attic into my bedroom. Up to that point in my life my only experience with actual construction was observing my father and his friends build a new family room for our house when I […]

Written by Mark R. LePage · Categorized: Business · Tagged: hand drawing, Marketing

Sep 01 2014

Small Victories Lead to Major Reward

At the age of 13, I purchased my first automobile. A navy blue 1972 Camaro. It took three summers working at my dad’s gas station, sweeping the pavement, cleaning tools and pumping gas, to save the $1,200.00 required to make the deal. The ’72 was part of a well developed plan to earn enough to […]

Written by Mark R. LePage · Categorized: Uncategorized · Tagged: Lessons

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