Anyone practicing architecture for more than a few months knows that patience is a prerequisite for success. An efficient process of architecture is all about choices and obtaining decisions from some clients takes the patience of a saint. A smile, a deep breath and a complete understanding of the source of the delay will often jump start a slow moving project and resolve a difficult situation.
The fine art of under-promising and over-delivering is a key element in the success of any business. Missing deadlines or, even worse, not managing the expectations of your client, can destroy a working relationship in one meeting. Promising results in 4 weeks and delivering in 2 will keep the referrals coming for years.
Power of a Being the Best
In the name of diversification, many architects spread their workload across many building types and many markets. Too much diversification will dilute your brand and make it difficult for prospects to recongnize your firm as a market leader. How many times have you seen an architect’s promotional material announce, “specializing in residential and commerical architecture”? Being centered and focused on one target market will allow us to develop the skills required to be “the best” in the market and in the minds of our clients.
Question: Can a small firm “specialize” in more than one market?
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