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Apr 26 2021

JEDI: Justice + Equity + Diversity + Inclusion in Architecture

By Antoinette Bunkley and Rachel J. Bascombe, CO Architects CO Architects is an architectural practice of diverse employees, hailing from multiple countries and speaking multiple languages. The firm has been successful in creating a diverse and inclusive workplace that makes everyone—regardless of who they are or what position they hold—feel equally involved in and supported […]

Written by Antoinette Bunkley and Rachel J. Bascombe · Categorized: Equity, Future of Architecture, Leadership · Tagged: co architects, diversity, Equity by Design, Equity in Architecture, inclusion, justice

Apr 19 2021

Collaboration: Architects & Engineers

Architects and Engineers: How do we best collaborate? Whom needs what work to get done first? We both have extremely important functions in the design process, and it is in our clients’ best interest that we collaborate in the most effective way to deliver the best product possible. It is also important that both architects […]

Written by Kari Sebern · Categorized: Collaboration, Consultants, Partnering · Tagged: Architect, Collaboration, Consulting, Engineer

Apr 12 2021

EntreArchitect Blog Update & Call for Contributions

Having been an active member of the EntreArchitect community for the past 8-10 years or so, I am honored to take a larger role in the community, helping Mark manage the EntreArchitect blog. I’ll be taking over the weekly management of this space, soliciting content, acting as editor, and occasionally writing posts as well. Trained […]

Written by Lucas Gray · Categorized: Announcements, Blogs · Tagged: Blogging, Lucas Gray, practice of architecture, Writing

Apr 05 2021

Three Steps for Marketing Your Architecture Firm

At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Marketing, marketing for architects

Mar 22 2021

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Marketing, Origin Story, Story, Storytelling

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Written by Stacey Brown Randall · Categorized: Sales · Tagged: Marketing, referral marketing, referrals, sales, sales strategies

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