Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect assumptions about how your […]
Storytelling – Your Defining Moment
Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]
Architectural Education Will Change Because The Way Architects Work Will Change
By Duo Dickinson, FAIA The CAD monkey (and degrees and training based on those skills) will soon become obsolete. This is because we are on the edge of a complete flip in how every service industry functions, including medicine, law, and architecture. It is now a cliché to declare that Artificial Intelligence will change everything, […]
An Introduction To Leadership
by Greg Burke, FAIA It is often said the leaders don’t create followers, they create other leaders. Why is this important? Leadership is not a mystical thing that is often hard to identify but can be seen in just about everyone who involves themselves in operating in and for a business. Not everyone is cut […]
JEDI: Justice + Equity + Diversity + Inclusion in Architecture
By Antoinette Bunkley and Rachel J. Bascombe, CO Architects CO Architects is an architectural practice of diverse employees, hailing from multiple countries and speaking multiple languages. The firm has been successful in creating a diverse and inclusive workplace that makes everyone—regardless of who they are or what position they hold—feel equally involved in and supported […]
Collaboration: Architects & Engineers
Architects and Engineers: How do we best collaborate? Whom needs what work to get done first? We both have extremely important functions in the design process, and it is in our clients’ best interest that we collaborate in the most effective way to deliver the best product possible. It is also important that both architects […]
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