Search Results for: target market

Sep 06 2016

Establish a Target Market for Success as a Small Firm Architect

Leverage The Power To Say, “No!” When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse […]

Dec 22 2015

Your Target Market

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Apr 23 2015

EA073: The Power of Picking a Target Market [Podcast]

In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio. Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing. Your customers want you to […]

Nov 26 2021

EA427: Melissa Harstine – Why Client Interviews Are the Missing Link in Your Marketing

Why Client Interviews Are the Missing Link in Your Marketing Melissa Harstine helps service providers improve their sales and marketing with research-backed copy and case studies. As a trained journalist, she leverages customer interviews to craft words that inspire people to take action. Melissa lives in Kansas with her husband, Nate, and a backyard full […]

Oct 05 2021

EA412: Mike Michalowicz – Get Different With Your Marketing

Get Different With Your Marketing By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, […]

Apr 05 2021

Three Steps for Marketing Your Architecture Firm

At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]