How to Automate Your Marketing to Find The Clients You Want As small firm architects, you’re already wearing so many hats. Learning how to build a website, put together a lead magnet, and developing an effective marketing strategy can be a challenge. What if you can make it even easier? This week at EntreArchitect Podcast, How to […]
10 Rules for Building a Powerful Brand in Architecture
When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our […]
EA274: Getting Started with Google Analytics
Getting Started with Google Analytics Are you working to build a better marketing strategy for your small architecture firm? Google analytics can be overwhelming, but if you look at some of the data, you can improve your website, your marketing, and your networking with information that’s already there. This week at EntreArchitect Podcast, Getting Started with […]
EA270: How To Build a Brand as a Small Firm Architect
How To Build a Brand as a Small Firm Architect No matter what business you’re in today, a lot of your business success relies on branding and marketing. What should your small architecture firm be doing to make sure that your brand is being shared correctly? This week at EntreArchitect Podcast, How To Build a Brand […]
EA263: How To Use Instagram To Find The Projects You Want
Instagram for Architects We all know Instagram for its straight forward mobile interface of beautiful scrolling images; a social media platform that is as simple to produce content as it is to consume it. Just 2 simple clicks on your smart phone… and you’ve posted a picture to your feed. Instagram is great for taking […]
Make Your Social Media Content More Shareable
Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]
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