Fighting for a Public Understanding of Why Good Architecture Matters Small firm architects know that everything to do with the built environment is complicated both conceptually and on the policy side. If we want to make effective change, we need people who know advocate for themselves. How can you best communicate why building matters to […]
EA305: How a Powerful Brand & Strong Team Culture Leads to a Thriving Architecture Firm
How a Powerful Brand & Strong Team Culture Leads to a Thriving Architecture Firm The growth of the architecture profession with new generations of architects has opened the door for different ideas and new opportunities, requiring us as architects to practice open mindedness. How can your small architecture firm thrive with a powerful brand and […]
Is your architecture website hurting your firm?
Imagine you’ll get hungry tomorrow while you’re out and you decide to pick up some quick lunch. What would happen as you drove down the road if you didn’t see signs for McDonald’s or Chipotle—but instead only “Fast Food” or “Eat My Lunch?” Or let’s say you needed a new pair of shoes. What would […]
EA299: How to Automate Your Marketing to Find The Clients You Want
How to Automate Your Marketing to Find The Clients You Want As small firm architects, you’re already wearing so many hats. Learning how to build a website, put together a lead magnet, and developing an effective marketing strategy can be a challenge. What if you can make it even easier? This week at EntreArchitect Podcast, How to […]
10 Rules for Building a Powerful Brand in Architecture
When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our […]
EA274: Getting Started with Google Analytics
Getting Started with Google Analytics Are you working to build a better marketing strategy for your small architecture firm? Google analytics can be overwhelming, but if you look at some of the data, you can improve your website, your marketing, and your networking with information that’s already there. This week at EntreArchitect Podcast, Getting Started with […]
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