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Apr 21 2020

S01E04: Combatting Commoditization: What Makes You Different?

Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a […]

Written by Jeff Echols · Tagged: Architect, Architecture, brand, Branding, build your brand, build your brand podcast, Business, Commoditization, commodity, Design, different, differentiation, EntreArchitect, entrepreneur, Marketing, Profit, Success, unique

Apr 20 2020

Collecting, Communicating and Closing in a Time of Crisis

The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 25, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Models, covid19, crisis, managing, Marketing, Pricing, sales, selling

Apr 17 2020

EA319: Unleashing the Collective Power of Your Team (Part 1)

Unleashing the Collective Power of Your Team, Part 1 How can you as a leader of your small architecture firm really dig in to understand what your team needs? It’s not only about asking if your team is functioning properly but finding out if your team members are actually okay. This week on EntreArchitect podcast, part […]

Written by Mark R. LePage · Tagged: Architect, Architecture, Business, Collaboration, Design, EntreArchitect, entrepreneur, Marketing, Profit, Success, teamwork

Apr 10 2020

EA318: Decide to Win with Shannyn Lee of Win Without Pitching

Decide to Win with Shannyn Lee of Win Without Pitching In the midst of COVID-19, small firm architects are searching for new ways to not only survive, but thrive. How can you decide to win? How can you put yourself in a place to help others during this season of uncertainty? This week on EntreArchitect […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, Branding, Business, decide to win, Design, EntreArchitect, entrepreneur, Marketing, Profit, Success, win, winning

Apr 09 2020

Three Steps to Surviving and Thriving in a Crisis

The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 17, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Models, covid19, crisis, managing, Marketing, sales

Apr 07 2020

S01E03: The Mission: Connecting to What Matters Most

The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe […]

Written by Jeff Echols · Tagged: Architect, Architecture, brand, Branding, build your brand, build your brand podcast, Business, commodity, connection, Design, differentiation, EntreArchitect, entrepreneur, Marketing, Profit, Success, unique

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