I enjoyed participating as a panelist today, discussing How Businesses Can Use “New Media” to Grow. The event was coordinated by the Westchester County Association. Nancy Shenker, founder and President of The ON Switch, did a superb job as moderator. My fellow panelists, both much more knowledgeable of the subject than I, were Lena West, […]
Search Results for: marketing
www.YourFirm.com
When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the […]
5 Tips on Word of Mouth
Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next […]
How You Do It
“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today. Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are […]
BAM…Publicity Generated!
Last week, I posted my favorite business and marketing blogs. Catching my link to his blog, Scott Ginsberg took a tour through Entrepreneur Architect and found my post referencing a recent article in Architect magazine about getting publicity. He left an interesting comment. At his blog, Scott “shares ideas, stories and observations from his speeches, […]
A Blog a Day…
If you are reading this post, you have probably already learned the value of a well written blog (I hope I am working my way up to “well written”). The best posts will give you a nice juicy morsel of information with links for those who want to dig deeper into the subject. I read […]