Last week, Marsha Gordon, President and CEO of the Business Council of Westchester, invited me to join her at WVOX 1460AM in New Rochelle, NY. I enjoyed speaking with her about Fivecat Studio, the business of architecture and our annual campaign to support local animal shelters, Pillows of Puppies. [soundcloud url=”http://soundcloud.com/fivecat/wvox020110″]
Are You Remarkable?
Becky Shankle (@ecomod) is thinking out of the box… the IKEA box to be more specific. Becky is the founder and lead designer at eco-modernism. In addition to designing and installing custom kitchens and baths in the Raleigh, NC region, she has launched an innovative IKEA kitchen services. By promoting her firm as IKEA specialists, […]
The New Networking
From ResidentialArchitect.com: Marketing is a chore for most residential architects, who would rather draw than dream up ways to attract new business. It’s easier to rely on word-of-mouth advertising and the casual connections formed at kids’ soccer games, dinner parties, and board meetings. Conventional wisdom says that personal networking is, in fact, the most powerful […]
Promote Thyself
My friend Vermont Architect Bob Swinburne is working hard. He’s designing some very interesting work, getting it built (sometimes that’s the hardest part) and winning design awards. Sounds like the foundation of a successful firm to me. Thing is, he lives and works in Brattleboro, VT. Residential architects are not in high demand and its […]
Release your Firm to the Press
Looking for some press coverage? Writing a good press release and including quality photography will help get you published. Here are a few ideas for your next press release: Announce a new commission. Announce new employees. Announce your firm’s work with local charities. Announce your firm’s awards. Announce an event or seminar. Editors avoid self […]
www.YourFirm.com
When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the […]