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Mar 03 2025

Cargo Architecture: Innovation Through Specialization with Leslie Horn and Breck Crandell

In the ever-evolving world of architecture, few firms have carved such a distinctive niche as Three Squared, a pioneering company at the forefront of cargo architecture. I recently had the privilege of sitting down with Leslie Horn, founder and CEO, and Breck Crandell, director of design, to discuss their journey, challenges, and the future of […]

Written by Mark R. LePage · Categorized: Innovation · Tagged: architectural innovation, cargo architecture, modular design, shipping container buildings, sustainable construction

Feb 28 2025

Q4 2024 EntreArchitect Small Firm Business Pulse Report: What’s Changing for Small Firm Architects?

The latest EntreArchitect Small Firm Business Pulse Report is here, offering a fresh look at the economic health of small architecture firms. With over 221 responses, this quarter’s survey provides deeper insights than ever before, helping firm leaders benchmark performance and adapt to an evolving market. Key Takeaways from Q4 2024 While the industry remains […]

Written by Mark R. LePage · Categorized: Business Pulse Survey · Tagged: business pulse survey, reports, surveys

Feb 21 2025

How Architects Sell Services: Expert Framework for Better Client Relationships

As architects, selling our services effectively can be one of our biggest challenges. While we excel at design and creating beautiful spaces, many of us struggle with the sales process. Most of us went to architecture school to design buildings, not to become salespeople. That’s why I was excited to welcome back Blair Enns to […]

Written by Mark R. LePage · Categorized: Marketing for Architects, Uncategorized · Tagged: architect marketing, architectural sales, client acquisition for architects, expert positioning, selling architecture services

Feb 17 2025

Content Marketing for Architects: How to Build Authority and Trust with Strategic Content

In my recent conversation with Jed Byrne on the EntreArchitect Podcast, we explored the transformative role of content marketing for architects and how it serves as a powerful strategy to build authority, attract ideal clients, and establish lasting relationships. Jed shared his personal journey, illustrating how his passion for community-building and knowledge-sharing has fueled his […]

Written by Mark R. LePage · Categorized: Marketing for Architects · Tagged: Architects, authority building, Branding, business development, content marketing, marketing for architects

Feb 10 2025

How AI is Revolutionizing Architectural Visualization

Over the past decade, we’ve witnessed remarkable transformations in architecture and technology. With the rise of visualization, virtual reality (VR), and now generative AI, architects are finding new ways to express their creativity and streamline their workflows. Recently, I had the pleasure of speaking with George Proud, co-founder of Gendo, on the EntreArchitect Podcast, where he […]

Written by Mark R. LePage · Categorized: Uncategorized · Tagged: AI in architecture, AI rendering software, architectural visualization, architecture technology, generative AI tools

Jan 31 2025

How Small Firm Architects Can Leverage Content Creation to Build a Thriving Business

This article is based on my conversation with Chris Novelli on episode 552 of EntreArchitect Podcast, which was named Best of 2024 based on listener feedback and our platform analytics. Chris’s insights into content creation, marketing, and firm growth offer invaluable lessons for small firm architects looking to establish authority, attract ideal clients, and scale […]

Written by Mark R. LePage · Categorized: Marketing for Architects · Tagged: architect business growth, content marketing for architects, podcasting for architects, SEO for architects, small firm architecture marketing

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