by Greg Burke, FAIA It is often said the leaders don’t create followers, they create other leaders. Why is this important? Leadership is not a mystical thing that is often hard to identify but can be seen in just about everyone who involves themselves in operating in and for a business. Not everyone is cut […]
JEDI: Justice + Equity + Diversity + Inclusion in Architecture
By Antoinette Bunkley and Rachel J. Bascombe, CO Architects CO Architects is an architectural practice of diverse employees, hailing from multiple countries and speaking multiple languages. The firm has been successful in creating a diverse and inclusive workplace that makes everyone—regardless of who they are or what position they hold—feel equally involved in and supported […]
Collaboration: Architects & Engineers
Architects and Engineers: How do we best collaborate? Whom needs what work to get done first? We both have extremely important functions in the design process, and it is in our clients’ best interest that we collaborate in the most effective way to deliver the best product possible. It is also important that both architects […]
EntreArchitect Blog Update & Call for Contributions
Having been an active member of the EntreArchitect community for the past 8-10 years or so, I am honored to take a larger role in the community, helping Mark manage the EntreArchitect blog. I’ll be taking over the weekly management of this space, soliciting content, acting as editor, and occasionally writing posts as well. Trained […]
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Where Referrals Fit in Your Sales Strategy
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]
Alexa In Architecture
Alexa is the way we will deal with our lives. Amazon is replacing much of our decisions with answers – with Alexa. Either architects are present in the mix of cultural awareness, or Alexa, who is the child of unavoidable Artificial Intelligence, will replace architects for all but those seeking the artisanal in architecture. This […]
Why Your Architecture Practice Website Matters
Now—More Than Ever
Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]
Architects as Storytellers
My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]
Contract Documents
for Small Firm Architects
You may have built your brand, perfected your marketing, developed a strong reputation, executed a flawless sales process, and have received your prospective client’s eager authorization to proceed with a new project. You’ve done everything right up to this point, but to make this new relationship official, you need to complete one final important step. […]
The Problem with ‘Hope Marketing’ and What to Do Instead
Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]
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