If you’ve ever poured hours into a beautiful set of drawings, sent it off to a prospective client, and heard nothing back… you’re not alone. Most architects believe that great work sells itself. We think a sleek render or a polished PDF is enough to win the job. But today’s clients—non-architects, mind you—aren’t just looking […]
Fire Resilient Architecture in Los Angeles: Building Safer, Smarter Homes
How Alloi is Reimagining Design and Construction for Wildfire Zones in Southern California My recent conversation with Marcos Santa Ana, founder of Alloi in Los Angeles, was both inspiring and deeply relevant to the future of residential architecture. In a time when wildfires are no longer seasonal surprises but annual threats, Marcos is building homes […]
7 Ways Small Firm Architects Can Build Smarter Financial Systems
A Modern Approach to Managing Money, Metrics, and Mindset There’s a common story I hear over and over again from small firm architects: “I didn’t become an architect to do accounting.” And yet, whether we like it or not, owning a firm means being responsible for the business—and that includes knowing your numbers. In a […]
Beyond Building Code: Designing for Health in Residential Architecture
Why Indoor Air Quality, Materials, and Occupant Behavior Matter More Than Ever When it comes to designing homes, most architects can recite building code requirements in their sleep. But here’s the problem: the code is the minimum. And in today’s world, minimum isn’t good enough. That truth hit hard during my recent conversation with Caroline […]
How Physical Health Can Transform Your Business as a Small Firm Architect
After Years of On-and-Off Habits, One Interview Inspired Me to Take Action—and It Changed Everything It’s not often that a podcast conversation hits me this hard. After more than a decade of struggling with inconsistent health habits, trying to make time for fitness, falling off, starting again, and repeating that cycle over and over, I […]
Why Architecture’s Culture Shift Is Long Overdue
From All-Nighters to Sustainable Practice, a Generational Wake-Up Call Architecture’s greatest strength has always been our passion, but that same passion turned into a blind spot. For generations we measured commitment with sleepless nights, low fees, and heroic “get it done” stories. That mindset shaped how studios operated and how leaders trained young architects. During […]
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