How Jeff Lucine of 45 Architecture balances design excellence, community impact, and sustainable business growth If you want to build a better firm, you must be intentional. That was one of my biggest takeaways from my conversation with Jeff Lucine of 45 Architecture in Bozeman, Montana. Jeff is not just an architect. He is a […]
How AI and Digital Twins Are Forcing Architects to Rethink Practice
Lessons from a conversation about technology, judgment, and the future of architectural work I recently sat down with Michael Jansen and Dr. Prasanta Bose for EA646 of the EntreArchitect Podcast. On the surface, the conversation was about AI and digital twins. But the deeper takeaway had very little to do with software. It was about […]
Designing Client Experiences That Turn Architecture Clients Into Raving Fans
What architects can learn from Disney, discipline, and intentional service design. Most architects believe their work will speak for itself. Great design, clear drawings, and professional execution should be enough. In reality, clients rarely remember drawings. They remember how working with you felt. In my conversation with Vance Morris, we explored why long term business […]
Start Small Selling: A Practical Framework for Architects Who Hate Selling
Selling Is the Skill Architects Avoid but Need Most Selling is one of the most misunderstood skills in architecture. Many architects believe selling means persuasion, pitching, or convincing someone to buy something they do not want. Others associate it with extroversion, charisma, or personality traits they believe they do not possess. That misunderstanding keeps talented […]
AI Rendering for Small Architecture Firms
How AI Rendering Is Helping Architects Communicate Better and Compete More Effectively Architecture has always been about ideas. The challenge has never been having good ideas. The challenge has been communicating those ideas clearly enough for clients to understand their value. Today, artificial intelligence is beginning to change that equation. In this episode of the […]
Architects at Home: What I Learned Renovating My Own House
Lessons from living through a multi-phase renovation as both architect and homeowner This week’s episode of the EntreArchitect Podcast is something different. Instead of our regular focus on business strategy, firm leadership, and practice management, I’m sharing a replay of a guest appearance I made on Home: The Second Story Podcast. In that conversation, I […]
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