There is a moment most firm owners never notice when it happens. You are still doing the same things you have always done. Answering the questions. Solving the problems. Attending the meetings. Being the person everyone counts on. And yet somewhere along the way, the very thing that made you successful quietly turned into the […]
Intentional Growth for Architecture Firms: Building a Business Rooted in Stewardship and Craft
How Jeff Lucine of 45 Architecture balances design excellence, community impact, and sustainable business growth If you want to build a better firm, you must be intentional. That was one of my biggest takeaways from my conversation with Jeff Lucine of 45 Architecture in Bozeman, Montana. Jeff is not just an architect. He is a […]
Fire Resilient Residential Architecture Lessons from Case Study 2.0
How AAHA Studio is using design leadership to rebuild communities after wildfire When I sat down with Harper Halprin and Aaron Leshtz of AAHA Studio, I expected a conversation about residential design. What emerged was something far more important. This was a discussion about responsibility, leadership, and the often unseen ways architects serve people when […]
