EntreArchitect | The Business Organization Built for Small Firm Entrepreneur Architects

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May 05 2026

Housing Design for Small Firm Architects: Why Clarity Is Your Competitive Edge

How narrowing your focus, knowing your niche, and building a body of work can define your practice and your legacy. Most architects I talk to are afraid to specialize. They worry that narrowing their focus means turning away work, shrinking their opportunity, building a smaller firm. So they stay broad. They say yes to everything. […]

Written by Mark R. LePage · Categorized: Business Development · Tagged: architecture specialization, community housing, housing design, niche architecture practice, small firm architecture

Dec 15 2025

Fire Resilient Residential Architecture Lessons from Case Study 2.0

How AAHA Studio is using design leadership to rebuild communities after wildfire When I sat down with Harper Halprin and Aaron Leshtz of AAHA Studio, I expected a conversation about residential design. What emerged was something far more important. This was a discussion about responsibility, leadership, and the often unseen ways architects serve people when […]

Written by Mark R. LePage · Categorized: podcast episodes · Tagged: architecture process, fire resilient architecture, housing design, residential architecture, small firm leadership, wildfire rebuilding

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