It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]
Establish a Target Market for Success as a Small Firm Architect
Leverage The Power To Say, “No!” When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse […]
Back to School: Marketing for Architects
This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. This month, the #ArchiTalks topic is “Back to […]
The second step will build upon the first… Just Start!
This article was originally published here at EntreArchitect back in May of 2013. It’s one of my favorites. -Mark What’s holding you back from the success of your dreams? Last summer my son Henry built a rowboat; an eleven foot poorboy skiff built from mahogany lumber and plywood. I shared Henry’s story here on the […]
EntreArchitect Community Survey
Building a Better Community for Us Small Firm Architects I’m enjoying my August “shut down”, spending time with my wife Annmarie and our kids. I hope you are taking time out to build a better YOU too. During my time away from the blog and podcast, my team and I at EntreArchitect are starting to plan for […]
How To Get Published as a Small Firm Architect
Every architect has a dream of having their work published in books and magazines. For some it’s a right of passage – a testament to hard work and years of focus. For others, its a marketing strategy. Publication is a form of social proof indicating that our designs are worthy of our prospective clients’ attention. […]
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