EntreArchitect // Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

How I Use Social Media

Although not technically “social media”, I have been blogging at http://www.livingwellinwestchester.com since 2006. I have had many clients remark that they read my blog and felt that they had grown to know me before we actually met. For me, that alone makes it worth the time required to post on a weekly basis. Recently, I […]

Are you using social media to attract clients?

The Entrepreneur Architect Linkedin Group has been very active lately. We’ve been discussing fee structures, branding, client acquisition, firm naming, business plans and startups. The question of the day today is about social media. Are you actively using social media platforms such as Linkedin, facebook, Twitter or YouTube to promote your business, make connections, influence […]

How do your clients find YOU?

At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]

How important is your firm’s name?

Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]

The Party Continues over on Linkedin

It’s been a few months since posting on this blog. I have moved most of my thoughts and comments over to the Entrepreneur Architect  Linkedin Group. We’re 400 members strong, as of today. If you’re an architect or design professional interested in business success and the practice of architecture, I invite you to join us.

The Entrepreneurial X-Factor

What is it that separates us entrepreneurs from other business people? From e-myth.com: “MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.” According to legend, this is the ad placed in a London newspaper in August 1914 by […]