Your story in the mind of the client is your brand. That story is told, one chapter at a time, through everything you do and everything you say. At every point of contact your client is learning more about who you are and what you do. They are developing their thoughts and carrying their opinions […]
EA084: Field Guide Series – Building, Branding and Marketing Your Startup Design Business with Eric Reinholdt [Podcast]
Many of us have a dream of starting our own firm. Others of us have already taken the plunge and launched. The first question, after we make that fateful decision is, “How do we find work?” “How do we get noticed by the clients with whom we want to work?” This week’s guest on the […]
EA066: My 10 Rules for a Powerful Brand in Architecture [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. Last week on the podcast, I had the great opportunity to speak with Emily Hall, a senior associate with Union Studio Architecture and Community Design. We had a chat about how to take a very well known architecture firm with […]
EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from […]