10 Lessons Learned from Branding Small Architecture Firms
Emily Hall leads CVG’s Marketing Program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 19 years of architectural marketing experience to CVG, with a focus on discovering a firm’s authentic personality and using it to drive strategy. She served for over six years as Senior Associate and Director of Marketing and New Business Development at Union Studio Architecture & Community Design and for nine years at Durkee, Brown, Viveiros & Werenfels Architects, both architectural firms in Providence, Rhode Island that have experienced significant growth. She received an MBA from the University of Rhode Island, a Master of Industrial Design from Rhode Island School of Design, and a BA from Colorado College. Emily is based in Detroit, Michigan.
Xylia Buros directs the marketing programs of all CVG Investment Partner firms. As a marketing and communications strategist with more than 18 years of experience, she previously ran her own consulting business that helped innovative firms increase their revenue and visibility. She also served as Marketing Manager at two prominent architecture firms in Portland, Oregon, and as Programs Director at the Portland chapter of the American Institute of Architects. Xylia graduated with a BA in English Literature from New York University (NYU). She is location independent.
Lisa Saldivar directs branding, website, and graphic design activities for CVG and our Investment Partners. Bringing over ten years of experience in designing for the online and print landscapes, she has been involved in many aspects of creating powerful design brands within the architecture industry, including project planning, logo development, web design, and front-end development. She has also worked on global brands advertising in national newspapers and magazines across the world. Lisa holds a Masters Degree in Design Studies from Centro de Diseño and a BA in Advertising from the University of Texas at Austin. She is based in Mexico City, Mexico.
This week at EntreArchitect Podcast, 10 Lessons Learned from Branding Small Architecture Firms.
Learn more about Emily, Xylia & Lisa at CharretteVG.com, or connect with them on Twitter, Facebook, and LinkedIn: Emily, Xylia and Lisa.
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