“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today. Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are […]
Why the Web?
At the last few meetings of the AIA Westchester / Mid-Hudson Practice Management Committeee, we discussed websites and how they could benefit our practices. I just wanted to share some of the work I’ve done online for my firm, Fivecat Studio. I thought it might be helpful for your own practice. Fivecat.com We built our […]
BAM…Publicity Generated!
Last week, I posted my favorite business and marketing blogs. Catching my link to his blog, Scott Ginsberg took a tour through Entrepreneur Architect and found my post referencing a recent article in Architect magazine about getting publicity. He left an interesting comment. At his blog, Scott “shares ideas, stories and observations from his speeches, […]
Customer Evangelists
Traditionally, architects have obtained commissions through word of mouth. Complete a project successfully and your client will recommend your firm to their friends and family. What if your clients not only recommended your firm, but worshipped it? What if they were so happy with your services that they went out of their way to spread […]
AIA Launches New Marketing Campaign
I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. […]
“The Best”
Josh points us to a great quote by Frank Lloyd Wright: “A vital difference between the professional man and a man of business is that money making to the professional man should, by virtue of his assumption, be incidental; to the business man it is primary. Money has its limitations; while it may buy quantity, […]
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