Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next […]
Chimneypieces
Today, Seth posts: Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that’s not for sale. Why invest the hours and the sweat and the talent in a piece of art you can’t (and won’t) sell? Two reasons. The best reason is that when you practice […]
How You Do It
“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today. Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are […]
Why the Web?
At the last few meetings of the AIA Westchester / Mid-Hudson Practice Management Committeee, we discussed websites and how they could benefit our practices. I just wanted to share some of the work I’ve done online for my firm, Fivecat Studio. I thought it might be helpful for your own practice. Fivecat.com We built our […]
Google’s Got It!
In addition to web search, Google has many more applications that will help you run your business (there’s the B-word again…get used to it). Docs and Spreadsheets – Create written documents and spreadsheets right online. Then have access to them from anywhere you have Internet access. Gmail – It’s a new kind of webmail, built […]
AIA Westchester / Mid-Hudson Expo 2007
For all design professionals in the metropolitan NYC area, this thursday is AIA Westchester / Mid-Hudson Design and Technology Expo 2007 at Rye Town Hilton in Rye, New York. Looking for continuing education credits? I have inside information that there are still seats available for a few of the seminars. Download the registration form here. See […]
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