When a potential client hears your firm’s name, what do they feel? When they see your logo, what do they think? Your designs? Your studio? Your vehicle? Even the clothes you wear? What do they represent in the marketplace of architectural design? All these things, together, are your brand. In his book, Blink: The Power […]
What’s Your Brand?
Fear
Fear. I think there’s lots of this stuff floating around lately. Personally, I feel that most of our current economic woes can be tied directly to “fear of the unknown” and “fear of the different”. When the politicians in Washington want the economy to recover, they’ll delay making changes that will forever alter society as […]
How Many Business Plans Have YOU Started?
I started at least a dozen business plans for Fivecat Studio, before I finally finished one. The task is overwhelming. Executive Statement? Financial Reports? Fun stuff… The trick? Keep it fun, follow your passion and start with one simple page. Below are five questions. Answer each question with three sentences (no more – no less). […]
Will Lower Fees Save Your Firm?
Have you reduced your fees, with the intent of obtaining more work? The economy dumps and projects vanish. In reaction, the architect drops her fees. Revenues plummet and the firm shutters its shop. Sound familiar? Do you fall somewhere in that scenario? I hope not. Reduced fees will not save your practice. It will kill […]
Clients…by Michael Bierut of Pentagram
A blogging friend, Katie Hutchison, sent me a link to a recent talk by Michael Bierut, a partner at Pentagram. Part of the CreativeMornings lecture series organized by Tina Roth Eisenberg a.k.a @swissmiss, Michael discusses his take on clients; the good, the bad and the ugly. Just under an hour long, it’s well worth a […]
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