Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a […]
S01E04 Combatting Commoditization: What Makes You Different? (Members Only)
Commoditization of the Architect and How to Fix It (Transcript)
This is the transcript from EntreArchitect Podcast Episode 221, Commoditization of the Architect and How to Fix It. Listen to this podcast episode or download the audio file here. ***Start Transcript*** Mark R. LePage: 00:00 Do you know how to calculate the exact amount you need to charge your clients in order to earn 20% profit on […]
EA221: Commoditization of the Architect and How to Fix It [Podcast]
Fees are being driven down, the selection process is involving more people. Ironically, it’s slowing down even though the pace of business to speeding up verses what we think. We’re losing projects that we never lost before. We’re being seen as being the same as everyone else. Our prospective clients think that we look the same and we sound the same and we act the same as everybody else.