In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio.
Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing.
Your customers want you to be the best at what they will hire you for. If 9 firms are generalists (great designers, but no focus) and one firm is an expert focused on being the very best at designing restaurants, who will receive the first call when the local celebrity chef is looking to open her next trotteria?
This week on the EntreArchitect Podcast, I will share my thoughts on Your Target Market.
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Referenced in this Episode
Episode 31: The Architectural Services Sales System [podcast]
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Is there a way to get the audio for this podcast please? It doesn’t seem to be available either on here or on iTunes. Thanks in advance.
Thanks for the heads up Carissa. The audio is now back on the website. Hopefully the iTunes feed will soon update as well.