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Apr 21 2020

S01E04: Combatting Commoditization: What Makes You Different?

S01E04: Combatting Commoditization: What Makes You Different?Jeff Echols
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Combatting Commoditization: What Makes You Different?

Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a client choose us over them? What makes you different from other architects?

This week on Build Your Brand podcast, Combatting Commoditization: What Makes You Different?


Your future doesn’t have to be commoditized! Jeff Echols is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity). 

Jeff is a Professional Speaker and the President and CSO (Chief Strategy Officer) of echoEngagement, a company that helps organizations develop the empathy and drive the relevance required to succeed in the modern marketplace. 

Connect with Jeff online at EchoEngage.com, or find him on Twitter @echoengage or @jeffechols, Facebook and LinkedIn.


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Written by Jeff Echols · Categorized: Build Your Brand Podcast with Jeff Echols · Tagged: Architect, Architecture, brand, Branding, build your brand, build your brand podcast, Business, Commoditization, commodity, design, different, differentiation, EntreArchitect, entrepreneur, Marketing, Profit, Success, unique

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