From ResidentialArchitect.com: Marketing is a chore for most residential architects, who would rather draw than dream up ways to attract new business. It’s easier to rely on word-of-mouth advertising and the casual connections formed at kids’ soccer games, dinner parties, and board meetings. Conventional wisdom says that personal networking is, in fact, the most powerful […]
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CRAN Symposium Focuses on Business Planning
From AIA National: Full Spectrum Practice: AIA CRAN Symposium October 19–21, 2007 Hotel Allegro Chicago Conference Information Online Registration Registration Form (PDF) The AIA Custom Residential Architects Network (CRAN) is hosting a national one-day symposium, titled Full Spectrum Practice, at the Hotel Allegro in Chicago. The symposium will focus on the essential techniques of business […]
Be Nice!
Besides creating wonderful residential architecture, marketing our firm well and encouraging our clients to spread the word about Fivecat Studio, I believe a major part of our success is “likeability”. Clients expect architects to design well. They expect us to provide a quality service at a reasonable cost. It is actually rather difficult to distinguish […]
Release your Firm to the Press
Looking for some press coverage? Writing a good press release and including quality photography will help get you published. Here are a few ideas for your next press release: Announce a new commission. Announce new employees. Announce your firm’s work with local charities. Announce your firm’s awards. Announce an event or seminar. Editors avoid self […]
Beyond Your Website
I enjoyed participating as a panelist today, discussing How Businesses Can Use “New Media” to Grow. The event was coordinated by the Westchester County Association. Nancy Shenker, founder and President of The ON Switch, did a superb job as moderator. My fellow panelists, both much more knowledgeable of the subject than I, were Lena West, […]
www.YourFirm.com
When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the […]