I enjoyed participating as a panelist today, discussing How Businesses Can Use “New Media” to Grow. The event was coordinated by the Westchester County Association. Nancy Shenker, founder and President of The ON Switch, did a superb job as moderator. My fellow panelists, both much more knowledgeable of the subject than I, were Lena West, […]
Organic Growth
Over at Brand Autopsy, John Moore has a preview of the new book, The Road to Organic Growth by Edward Hess. From Hess’ book: “Growth achieved through a commitment to customer satisfaction, employee engagement, and core profitability—organic growth—is a smart long-term strategy for any company. Organic growth represents the underlying strength and vitality of the […]
5 Tips on Word of Mouth
Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next […]
Chimneypieces
Today, Seth posts: Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that’s not for sale. Why invest the hours and the sweat and the talent in a piece of art you can’t (and won’t) sell? Two reasons. The best reason is that when you practice […]
Why the Web?
At the last few meetings of the AIA Westchester / Mid-Hudson Practice Management Committeee, we discussed websites and how they could benefit our practices. I just wanted to share some of the work I’ve done online for my firm, Fivecat Studio. I thought it might be helpful for your own practice. Fivecat.com We built our […]
BAM…Publicity Generated!
Last week, I posted my favorite business and marketing blogs. Catching my link to his blog, Scott Ginsberg took a tour through Entrepreneur Architect and found my post referencing a recent article in Architect magazine about getting publicity. He left an interesting comment. At his blog, Scott “shares ideas, stories and observations from his speeches, […]