EntreArchitect // Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

The Brand Called You

Back in 1997, Tom Peters touted The Brand Called You in a Fast Company magazine article, where he explained the importance of taking charge of your personal brand. The late 90’s was a very different place, but the benefits of managing how others perceive you and the unique promise you bring to the table have […]

“New Media” Panel Discussion

Beyond Your Website… How Businesses Can Use “New Media” to Grow Blogs, YouTube, Social Networks – Hype, Fad or Real Business Drivers? April 19th at Sam’s of Gedney Way in White Plains, New York. I will be a panelist discussing how our firm benefits from my work on the Internet. I hope to see you there. Click […]

Building Wright

  Apple.com has a profile of Thomas A. Heinz, AIA, the architect commissioned to reverse-engineer and complete a Frank Lloyd Wright house being built on Petra Island at Lake Mahopac, New York. The article is mainly focused on Heinz’s use of Archicad and Apple computers. It describes the process he used to develop the design […]

www.YourFirm.com

When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the […]

Lessons Learned from Apple

  If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius. When you are there, take a good look at Apple as a business. The Apple […]

5 Tips on Word of Mouth

Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next […]