Apple.com has a profile of Thomas A. Heinz, AIA, the architect commissioned to reverse-engineer and complete a Frank Lloyd Wright house being built on Petra Island at Lake Mahopac, New York. The article is mainly focused on Heinz’s use of Archicad and Apple computers. It describes the process he used to develop the design […]
www.YourFirm.com
When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the […]
Lessons Learned from Apple
If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius. When you are there, take a good look at Apple as a business. The Apple […]
5 Tips on Word of Mouth
Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next […]
Chimneypieces
Today, Seth posts: Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that’s not for sale. Why invest the hours and the sweat and the talent in a piece of art you can’t (and won’t) sell? Two reasons. The best reason is that when you practice […]
How You Do It
“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today. Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are […]
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