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Mar 02 2014

Five Fundamentals I Wish I Knew Before Launching My Architecture Firm

When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Plan, Customer Service, Financial Management for Architects, Life Plan, Marketing, Personal Productivity, sales

Feb 23 2014

Share Your Knowledge and Architects Will All Succeed

I relaunched Entrepreneur Architect on December 12, 2012 as an online resource for sole proprietors, small firm architects and students of architecture. It is my mission to share everything I know about succeeding in the profession and I encourage every other architect to do the same. The most successful organizations are built around great teams […]

Written by Mark R. LePage · Categorized: Leadership · Tagged: Collaboration, Sharing

Feb 16 2014

My Social Media Strategies for Architects

Annmarie and I launched our first website at fivecat.com in 1998, way before any other architects in the region were online. I’ve been writing blogs since 2006 and as social media grew in popularity, we adopted early and benefited tremendously. Having a strong online presence has made us very accessible on search engines. We’ve held […]

Written by Mark R. LePage · Categorized: Business · Tagged: social media for architects, Websites for Architects

Feb 09 2014

10 Rules for a Powerful Brand in Architecture

When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architecture, Brand Building, Brands, Storytelling

Feb 02 2014

My Ultimate Guide to Landing Your First Job in Architecture

This past December I was invited to speak at AIAS Forum 2013; the American Institute of Architecture Students national convention. This year the event was held in Chicago… Yes, Chicago in December, and yes, we were snowed-in for days. While we waited for the airports to open, I had the opportunity to speak in length […]

Written by Mark R. LePage · Categorized: Uncategorized · Tagged: Architecture Students, first job, IDP, internship

Jan 26 2014

Conversion Rates for a Small Firm Architect

The last fifteen years has been one wild ride for Fivecat Studio. We have survived two recessions, several natural disasters and a major terrorist attack within 40 miles of our front door. The confidence level of our clients has been riding the roller coaster of an uncertain, unpredictable economy. Project conversions have been up and […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architecture, charts, Conversion Rates for Architects, Conversions, projects, Prospects, small firms

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