I been following the BUILD blog for about a year. BUILD LLC is a small design/build firm located in Seattle, specializing in modern residential and small commercial projects. They maintain a very nice website and post to their blog on a regular basis. Their most recent post, Thank You Sir May I Have Another, is […]
Do You Tweet?
From Architectural Record: It seems like everyone these days is constantly plugged into their technological devices, tweeting their whereabouts, Facebooking their statuses, and publicizing anything and everything about themselves. Companies are even engaged in the phenomenon, using social media tools to market their products and services. But for architects, do these online pursuits pay off? […]
Architects Unemployed
A member of the Entrepreneur Architect LinkedIn Group posted a discussion about what to do when one is unemployed. I invite you to contribute to the conversation as well, by joining the group and posting your thoughts. Here is my response to John: Having never been unemployed, I cannot talk from experience on how best […]
What’s Your Brand?
When a potential client hears your firm’s name, what do they feel? When they see your logo, what do they think? Your designs? Your studio? Your vehicle? Even the clothes you wear? What do they represent in the marketplace of architectural design? All these things, together, are your brand. In his book, Blink: The Power […]
Will Lower Fees Save Your Firm?
Have you reduced your fees, with the intent of obtaining more work? The economy dumps and projects vanish. In reaction, the architect drops her fees. Revenues plummet and the firm shutters its shop. Sound familiar? Do you fall somewhere in that scenario? I hope not. Reduced fees will not save your practice. It will kill […]
Non-Traditional Architecture Firms
A member of our Linkedin group, Entrepreneur Architect, posted a response to my discussion, “Learning From Other Industries: Could an architecture firm be successfully structured to run like a high-end salon?”. Amy Burke, NCARB is a member of a design group named Hyperform Design Co-op located just outside Denver, Colorado. Hyperform is an informal collaborative […]