In the ever-evolving world of architecture, embracing innovation and technology can significantly impact the efficiency and success of small firms. In this episode of the EntreArchitect Podcast, I had the pleasure of speaking with Courtney Rombough, a licensed architect specializing in remodeling and additions to old homes in Montclair, New Jersey. Courtney’s journey offers a compelling narrative of how a small firm architect can leverage cutting-edge technology and a well-structured remote team to streamline operations, enhance client service, and scale a business.
Courtney’s story is not only one of passion and perseverance but also a prime example of how small firm architects can successfully integrate new tools to improve both their creative processes and their business operations.
A Passion for Architecture
Courtney’s journey into architecture began in high school when she discovered a love for drafting. Despite struggling with other subjects, drafting clicked for her, and she quickly realized architecture was her calling. She pursued her degree at Virginia Tech, where she connected with a close-knit group of architecture students. However, after graduating, she faced a significant challenge: passing the architect licensure exam.
After an initial failure, Courtney took a 12-year break from taking the exam, working in both architecture firms and a startup company. It was during this time that she cultivated her interest in technology, particularly how it could transform architectural practices. Eventually, after years of reflection and personal growth, Courtney returned to her studies and, with determination, passed the exam. The reward of becoming a licensed architect was a significant turning point in her career, leading her to start her own practice.
Embracing Technology to Streamline Design
One of the key themes of our conversation was Courtney’s use of technology to improve the accuracy and speed of her work. As a sole practitioner, Courtney relies heavily on technology to handle the intricacies of design documentation and collaboration. One of the standout tools in her workflow is LIDAR scanning technology combined with an iPad Pro and Canvas—an application that revolutionizes how she scans existing conditions for her renovation projects.
LIDAR technology allows her to scan and create 3D models of existing spaces, providing highly accurate data crucial for renovating old homes. The iPad Pro, equipped with the right hardware and software, helps Courtney document conditions quickly and effectively. Gone are the days of traditional hand measurements and paper sketches; now, she can capture a space with incredible precision, which forms the foundation for her design work.
Once the scan is complete, the data is sent to Canvas, where it is transformed into a Revit file. From there, Courtney’s team—comprising a mix of local staff and international collaborators—takes over. This efficient use of technology ensures accuracy and enables her to focus more on design, client interaction, and project management.
A Global Team for a Local Practice
Another fascinating aspect of Courtney’s workflow is her ability to manage a remote team. In addition to her local team, Courtney has built a global network of professionals. Her team in Argentina plays a critical role in assisting with the production of schematic designs and construction documents. This setup enables Courtney to scale her practice without being limited by local talent availability or time zone constraints.
By leveraging tools like Asana and Figma, Courtney and her team manage tasks, track progress, and collaborate seamlessly. Asana helps organize project tasks and deadlines, while Figma allows for a more interactive approach to brainstorming and idea-sharing. These tools enhance collaboration between Courtney and her team in Argentina, ensuring that projects move forward efficiently.
Courtney credits her international team for enabling her to maintain a work-life balance. By outsourcing production work, she can focus on the parts of the process that she enjoys, such as client meetings and high-level design decisions, while also finding time for personal care and professional growth. Her experience highlights the potential benefits of remote work and how small firms can expand their capabilities by tapping into global talent.
The Importance of Process and Communication
One of the biggest lessons from Courtney’s story is the importance of a structured process. From initial site scans to final construction documents, Courtney has developed a systematic approach to ensure consistency and quality in her work. Each step is carefully planned, and she uses technology to support and streamline the process.
Her method begins with the Canvas scan, which is followed by laser measurements and photos of key areas, ensuring that all critical information is captured. She then shares this data with her team, both locally and internationally, to begin the next phase of work. The use of tools like Google Drive allows for easy file sharing and ensures that everyone involved in the project has access to the most up-to-date information.
Additionally, Courtney emphasizes the importance of feedback loops and clear communication. She regularly checks in with her team to ensure that work is progressing smoothly and that any issues are addressed promptly. Her team members in Argentina are integral to this process, helping to keep the workflow organized and moving forward.
Working with Contractors
Another aspect of Courtney’s practice that stands out is her approach to working with contractors. She maintains relationships with several medium—to high-end contractors, giving her clients a curated list of trusted professionals to choose from. By offering clients options and maintaining transparency, Courtney ensures that each project is a good fit for both the client and the contractor.
Once contractors are selected, Courtney works closely with them during the construction phase, managing site visits and overseeing any changes or updates needed. This hands-on approach allows her to ensure that her design vision is realized and that her clients are satisfied with the final result.
A Unique Business Model for a Successful Practice
Courtney’s business model is both efficient and flexible. By outsourcing key tasks such as production work and leveraging technology to streamline design documentation, she has created a practice that is scalable and sustainable. Her ability to work with a remote team, combined with her use of LIDAR scanning and other technologies, allows her to take on projects that she might otherwise have to turn away.
In addition to her technical expertise, Courtney stresses the importance of continuous learning and personal growth. Her involvement in mastermind groups like EntreArchitect and her use of resources such as Profit First have played pivotal roles in her development as a business owner. These tools have provided her with the knowledge and support to build a thriving practice, even in the competitive world of architecture.
A Final Word on Building a Better Business
As our conversation drew to a close, I asked Courtney for her advice to other small firm architects looking to build a better business. Her answer was clear: join a mastermind group and read Profit First by Mike Michalowicz. Courtney credits these two resources for giving her the tools to overcome challenges and build a solid foundation for her business. The mastermind group, in particular, has provided her with invaluable support, enabling her to grow her firm and navigate the ups and downs of entrepreneurship.
Courtney’s story is a testament to the power of technology, teamwork, and perseverance. She has successfully built a small architecture firm that combines innovation with a personal touch. She provides clients with exceptional service while maintaining a healthy work-life balance. Her process offers valuable insights for any architect looking to streamline their practice and scale their business.
If you want to hear more about Courtney’s journey and the tools she uses to run her practice, I encourage you to listen to the full episode of the EntreArchitect Podcast at entrearchitect.com/593.
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