Patience, Promises and the Power of Being Centered
There are 3 key strategies required for a successful architecture firm. Have patience and don’t over-promise. Then find one thing that clients need and become the very best at that one thing.
Patience
Anyone practicing architecture for more than a few months knows that patience is a prerequisite. An efficient “process” of architecture is all about decision-making. Some people are better at making decisions than others. A smile, a deep breath and completely understanding the source of the delay will always help a difficult situation.
Promises
The fine art of under-promising and over-delivering is a key element in the success of any business. Missing deadlines or, even worse, not managing the expectations of your client could destroy a working relationship in one meeting. Promising a delivery in 4 weeks and delivering in 2 will keep the referrals coming for years.
The Power of Being Centered
In the name of diversification, many architects spread their workload across many building types and many markets. Too much diversification though, will dilute your brand and make it difficult for prospects to recognize your firm as a market leader. How many times will you see an architect’s promotional material stating, “specializing in residential and commercial architecture”? Can a firm “specialize” in more than one market? Without being centered and focused, will a firm ever develop the skills required to be “the best”?
Photo Credit: Shutterstock / Min Chiu
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