Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a […]
S01E03: The Mission: Connecting to What Matters Most
The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe […]
