When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to […]
EA066: My 10 Rules for a Powerful Brand in Architecture [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. Last week on the podcast, I had the great opportunity to speak with Emily Hall, a senior associate with Union Studio Architecture and Community Design. We had a chat about how to take a very well known architecture firm with […]
10 Rules for a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]
