Have you reduced your fees, with the intent of obtaining more work? The economy dumps and projects vanish. In reaction, the architect drops her fees. Revenues plummet and the firm shutters its shop. Sound familiar? Do you fall somewhere in that scenario? I hope not. Reduced fees will not save your practice. It will kill […]
Recruit Your Clients to Help you Better Serve your Clients
Starbucks Coffee Co. has built a website dedicated to the interaction with their customers. It’s called My Starbucks Idea. Have an idea that will improve the Starbucks customer experience? Drop them a line at their website. The best ideas are actually implemented in Starbucks stores throughout the world. Check out the website here: mystarbucksidea.force.com How […]
Architects Can Learn Much from Other Industries
What can we learn from other industries to make the traditional architectural and construction processes better? Hospitals are filled with checklists and other systems to make sure that every step of a procedure is done correctly. NASCAR racing teams also use checklists and directives from multiple layers of team members, each with their own specialty. […]
Fivecat Studio: Interviewed on WVOX 1460AM
Last week, Marsha Gordon, President and CEO of the Business Council of Westchester, invited me to join her at WVOX 1460AM in New Rochelle, NY. I enjoyed speaking with her about Fivecat Studio, the business of architecture and our annual campaign to support local animal shelters, Pillows of Puppies. [soundcloud url=”http://soundcloud.com/fivecat/wvox020110″]
Too Many Choices?
When performing our Design Development phase with clients, we typically assist them in selecting all their finishes, plumbing fixtures and lighting. This process is completed most efficiently when we discover and learn, through questionnaires and images, what our clients like and what they dislike. Then, with thorough knowledge of their taste, we offer a limited […]
Are You Remarkable?
Becky Shankle (@ecomod) is thinking out of the box… the IKEA box to be more specific. Becky is the founder and lead designer at eco-modernism. In addition to designing and installing custom kitchens and baths in the Raleigh, NC region, she has launched an innovative IKEA kitchen services. By promoting her firm as IKEA specialists, […]