1) Design great architecture. 2) Get noticed. 3) Thrive! Isn’t that how it is supposed to work. Well… it doesn’t. The trick is step 2. Getting noticed. How do you get noticed? The answer in a word, is Marketing. Even uber-successful “starchitects” have a marketing team working to get their “great architecture” noticed. Whether you […]
Things I Didn’t Learn at Architecture School (But Need to Know): How do I start and keep a business alive?
No one told me that I needed to know how to run a business. I’m an architect. I just need to tack up my shingle, design great buildings and clients will come knocking. Right? Maybe… but whether clients come knocking or not, its not so simple to keep them knocking. The solution? Write a business […]
Are You “Locally Famous”?
What are you doing to become “locally famous”? Do you have a facebook account with which you post regularly and interact with your fans? Do you follow Twitter feeds for people who have influence in your local communities… and respond to their tweets? Do you blog… consistently, and have a website which reflects the expectations […]
4 Ways to Build an Irreplaceable Business
From inc.com: Last year Howard Stern earned more than any other radio personality. U2 topped the list of highest-paid musicians. Leonardo DiCaprio made $77 million, more than any other actor. Tiger Woods, in spite of all his, um, problems, still made $62 million to head the list of highest-paid athletes. Read more.
How Do You Organize Your Week?
So today is Monday. I typically reserve Mondays for administrative work and prepping for the rest of the week. I work on business systems and schedule project interviews on Tuesday, Wednesday and Thursday, Friday is a day to wrap up loose ends and make sure clients are happy. Obviously, in order to be successful my […]
BIM and Integrated Design: Strategies for Architectural Practice
For a long time in my office, BIM was something out there that wasn’t acted upon. We sat on nineteen seats of Revit for nearly two years, stored away in a closet unused – shelfware. Waiting for the right opportunity. Becoming obsolete. Doing no one any good. Taking up valuable storage space. Not earning its […]
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