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When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies for clients, supervising her A/E/C team, developing new business, or working on her personal brand. With a 20-year career spanning visual communications, strategy, and marketing, and over a decade working in the A/E/C sector, Sylvia brings a creative, business-focused approach to her client engagements. She specializes in agile marketing for professional services firms, creating actionable, research-driven strategies tailored to helping businesses grow.
I’ve been following Sylvia for years on the Hinge Marketing blog and I’ve connected numerous times on Twitter. Sylvia always has something interesting or thought provoking to share with us architects on how we can get noticed in this very noisy world.
Referenced in the Episode
Visible Expert (book) <<— Free Download
Quote of the Week
“Art is what we call…the thing an artist does.
It’s not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.
Art is not in the …eye of the beholder. It’s in the soul of the artist.”