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Feb 15 2010

Recruit Your Clients to Help you Better Serve your Clients

Starbucks Coffee Co. has built a website dedicated to the interaction with their customers. It’s called My Starbucks Idea. Have an idea that will improve the Starbucks customer experience? Drop them a line at their website. The best ideas are actually implemented in Starbucks stores throughout the world. Check out the website here: mystarbucksidea.force.com How […]

Written by Mark R. LePage · Categorized: Business, Customer Service, Strategy, Websites · Tagged: Starbucks

Feb 13 2010

Architects Can Learn Much from Other Industries

What can we learn from other industries to make the traditional architectural and construction processes better? Hospitals are filled with checklists and other systems to make sure that every step of a procedure is done correctly. NASCAR racing teams also use checklists and directives from multiple layers of team members, each with their own specialty. […]

Written by Mark R. LePage · Categorized: Business, Construction, Customer Service, Design, Process, Professional Practice, Strategy, Systems

Feb 03 2010

Fivecat Studio: Interviewed on WVOX 1460AM

Last week, Marsha Gordon, President and CEO of the Business Council of Westchester, invited me to join her at WVOX 1460AM in New Rochelle, NY. I enjoyed speaking with her about Fivecat Studio, the business of architecture and our annual campaign to support local animal shelters, Pillows of Puppies. [soundcloud url=”http://soundcloud.com/fivecat/wvox020110″]

Written by Mark R. LePage · Categorized: Announcements, Business, Entrepreneurs, Marketing, Public Relations, Social Media, Strategy

Dec 13 2009

Too Many Choices?

When performing our Design Development phase with clients, we typically assist them in selecting all their finishes, plumbing fixtures and lighting. This process is completed most efficiently when we discover and learn, through questionnaires and images, what our clients like and what they dislike. Then, with thorough knowledge of their taste, we offer a limited […]

Written by Mark R. LePage · Categorized: Business, Customer Service, Process, Professional Practice, Strategy · Tagged: architecture process, Guy Kawasaki, Netflix, redbox

Dec 07 2009

Are You Loving the Low End?

Scott Anthony, author of the new book, The Silver Lining, contributed a recent HarvardBusiness blog post about “loving the low end”. Few architects are seeking the “low end”, but maybe there is something we can learn here. Is there a way we can restructure our basic architectural service and provide an alternative “stripped down” version […]

Written by Mark R. LePage · Categorized: Books and Magazines, Business, Strategy · Tagged: Guitars, Harvard Business, The Silver Lining

Dec 03 2009

The Process of Architecture?

At Fivecat Studio, our process of delivering architectural services includes a very highly developed set of construction documents. Every possible decision is made. Every product is specified. Every fixture is scheduled, ready for purchasing. Our intent is to obtain very competitive bids from general contractors, minimize change orders and reduce construction time by eliminating delays […]

Written by Mark R. LePage · Categorized: Architects, Business, Construction, Design, Process, Strategy

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